Grow Brands & Marketing Performance · Capability 02
Media & Communication Effectiveness
Evaluate and refine messaging before launch, and track how media and communication perform once they are in market.
Questions this answers
- ?Will this ad communicate what we intend, and will people remember it?
- ?Which creative execution should we put media money behind?
- ?How are our campaigns performing across channels once live?
- ?Is influencer content helping or hurting our brand?
Overview
What Media & Communication Effectiveness gives you
Media & Communication Effectiveness research evaluates and refines your messaging to ensure it has maximum impact on your target audience. We test advertising and content before launch, track performance in market, and assess digital media performance and consumer engagement to optimize online strategies.
RSB Adwize provides end-to-end solutions for ads and content development. Combined with influencer message monitoring, which tracks and optimizes influencer messaging to enhance brand credibility and reach, it gives marketing teams a connected view of how communications are developed, received and remembered across channels.
Methodology
How we approach it
Creative pre-testing
Online and qualitative pre-testing measures attention, branding, message take-out, persuasion and emotional response to executions.
In-market tracking
Campaign tracking measures recall, recognition, message association and brand impact among exposed and unexposed audiences.
Digital & social analytics
Digital media analytics and social listening evaluate engagement, reach and sentiment across platforms and formats.
Influencer monitoring
Influencer content is monitored for message accuracy, brand fit and audience response to guide partnership decisions.
Deliverables
What you receive
- Creative pre-test report with optimization guidance
- Campaign tracking dashboard
- Digital media performance analysis
- Influencer message monitoring report
- Communication planning recommendations
Ready to unlock new opportunities?
Ready to Turn Insights into Growth?
Partner with RSB for research that evolves with your ambitions.